Found this today on YouTube. It appears as though companies are jumping on the themes of President Obama’s campaign and trying to use them to drive consumerism. As great as I think it is that a company like Starbucks is encouraging involvement in the community I find myself a little disgusted that they are using a moment like this as another reason to consume. I also am a little perplexed as to how Starbucks can legitimately claim to encourage consumers to be sustainable (which they try to do in the video). Drinking $3 coffee in a paper cup is about as unsustainable as it gets in my opinion.
On a slightly related sidenote the design in this video is just great. The colors, animation, and music is amazing.