Challenges for small college journalism

Carlos from the Walla Walla Union Bulletin sent this to me over Twitter last night and I think it’s particularly apt to describing the challenges facing the Whitman Pioneer in our effort to move to a more web-based newsroom. In particular, the article lists “Old mindsets from the students” as issue #3; the article describes this as:

Another problem, one that is certainly not unique to small schools, is that a print-centric mindset often still dominates. But at a smaller school, this problem is magnified as well.

“I’m stumped about how to get students — who SHOULD be more attuned to the innovative ways they like to get information — involved in utilizing that information,” said Cameron.

This is something that I’ve found to be particularly frustrating in working for the Whitman Pioneer. There are so many tools out there (Twitter, Publish2, etc.) that would be so beneficial to a student news organization but are nearly impossible to get a significant portion of the newsroom using. I’m working on getting people using Publish2 and maybe even Twitter but am continually confronted by what seems to be a disinterest in actually producing any online content. Anyway, here’s a link to the full article.