Questions about the current state of knowledge management systems

Next week is the second iteration of BarCamp NewsInnovation Philadelphia. One of the ideas for a session is discussing the current state of knowledge management systems. Daniel Bachhuber describes this as:

how news organizations manage all of the data they’re privy to that is either stored in structured format or could be stored in a structured format if they had the tools to do so.

In preparation for the session there’s a thread going on Hacks/Hackers about what could be covered in such a session. Since I can’t make it out to Philly I wanted to outline my thoughts here.

I’m interested in three broad ideas about the way a knowledge management system could be effectively deployed in a news organization.

Cross-platform tracking of information

  • Can knowledge be tracked in standard formats so that a news organization’s KMS is valuable to non-news organizations as well?
  • What would it look like for various newsrooms to aggregate and integrate what is contained in their KMS? More importantly what would it look like if we had a system of standards-based KMSes from various fields that could be plugged into each other? What would the role of a news organization be here?

Role of a KMS in mobile

  • How can we present all of this data in a way that not only works for the desktop environment but is also discoverable enough for mobile users?
  • What forms could a KMS take that makes information even more relevant to mobile users?

Role of a KMS in ongoing coverage

  • What are the ways that this structured knowledge repository can be used to analyze and make adjustments to a news organization’s coverage?
  • Can tracking user interaction with the products of a KMS help us to create more (in both a quantitative and qualitative sense) journalism?
  • Do the views of a news organization’s topics of importance mesh with a community’s?

For those interested in this session I would also recommend¬†this discussion with David Siegel about the semantic web and the notion of a pull economy of information.¬†This post from “the human network” is also worth reading as a background for the discussion.

Those are just some brief thoughts for now. Wish I could be there in Philly but I look forward to tracking the conversations on Twitter.

Twitter and its plan to run advertising

I wanted to jot down two quick thoughts about Twitter’s announcement earlier today.

First, the money for Twitter is not going to be in running ads against search terms. I just do not think most people use Twitter as a way to consistently search for information. Google can get away with this because a search engine is not traditionally a personal thing. Google leverages the power of the many, Twitter relies upon relationships between users.

Twitter’s true value in advertising, is going to lie in leveraging what it knows about users you follow. If Hunch is able to build something that predicts tastes based upon following habits Twitter ought to able to develop something similar to deliver targeted recommendations.

This last part is what has me actually excited about advertising on Twitter. This could be huge. It could take the type of recommendation-engine that is true of advertising on The Deck and Fusion Ads and extrapolate it to a service with millions of users.