The Guardian published an article a few days ago discussing the concerns of some academics over modern reading habits. It centers around the idea that, for some, reading online is an inherently shallower process that leaves a person less educated than reading traditional print texts.
This misplaced concern does not account for the animated ads, commercial content, and constantly growing hodgepodge of buttons surrounding standard content online. Put this same interface garbage on a printed page and I would not be able to focus on a text either.
For a traditional media outlet to decry the perils of reading online it ought to at least place blame in the right space. The Guardian, and other media outlets, that plaster ads and irrelevant content around their articles are not innocent bystanders to this loss of attention span.