Joel Johnson nails it in a Gizmodo post yesterday. Among other wonderful gems is this argument against those who claim Gizmodo ≠ journalism:
I try to allow for this, especially when presented in the “But you call yourselves journalists!” package. I know that most of the people attempting to define and discard our opinions have the media comprehension ability of an especially contemplative elk. Still, consider this in a scrolling, flashing, graphic set overtop an exploding marching band: “Journalism” is an act, a process, not a role nor a duty. Sometimes, despite all inclination to the contrary, journalism is practiced at Gizmodo.
I especially like the image of a contemplative elk attempting to discard the opinions of Gizmodo.