Steve Jobs and the Eureka Myth

Deci­sions, not options.

This is what I think when I see Sam­sung ship­ping five or six dif­fer­ent sized tablets. It’s not that Apple didn’t try a bunch of dif­fer­ent form fac­tors — it’s that they tried them inter­nally, fig­ured out which one was best, and only shipped that one.

John Gru­ber — Steve Jobs and the Eureka Myth.