One more thought on technology reviews

Earlier today I posted a few tweets from Dustin Curtis on main­stream tech­nol­ogy reviews. A cou­ple tweets from Doug Stewart made me think about one more thing worth jot­ting down.

Last month Matt wrote an essay titled “What’s Next for Apple.” In that he says this about Best Buy:

When I walk through Best Buy, which I try to do once every few months, it feels like it’s tech­nol­ogy at its worst, the magic of progress used as smoke and mir­rors to con­fuse and dupe con­sumers rather than make their lives better.

That’s how I feel read­ing a prod­uct review on the sites Dustin men­tioned. It’s tech­nol­ogy writ­ing at its worst.

Reviews on sites like Gizmodo and Engadget prey upon gad­get heads think­ing that their week, month, or year-old tech­nol­ogy is “worse.” This is what leads us to the land of 4″+ touch screens and think­ing that devices with more megapix­els or giga­hertz are, some­how, inher­ently better.

Sure, nor­mals may not be the tar­get mar­ket of tech site prod­uct reviews. That doesn’t mean the site’s reviews can’t be thought­ful and use­ful pieces of text. Right now they’re drivel.

3 thoughts on “One more thought on technology reviews

  1. Agreed. Too many peo­ple are walk­ing around with an iphone/Android that might as well not have. They don’t know the first thing about how to use them. They just want “the phone.” Bragging rights.

    …and the tech reviews are feed­ing that fire. I’m as guilty as the next guy, but I think it’s funny that even the nor­mals will look at the review, fast for­ward to the end, and become dead set on get­ting the prod­uct because some web­site gives it a good review.

    Consumers need to get used to real and real­is­tic research. Due process. Once that hap­pens, the review sites will have to up their game.

  2. I think this is one thing that Walt Mossberg has always been excel­lent about. He’s writ­ing for the nor­mal user, not for the user who loves tech.

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