Don’t let your drive for advertising dollars undercut your purpose:

I made the mistake of going to a website today. It’s understandable, of course — everybody does it, from time to time — and I’m sure I’ll forgive myself, eventually.

I don’t mean just any website, of course, I mean a publication. A place where a business publishes interesting things that I like to read.

I couldn’t hit the Reader button in Safari fast enough. In fact, I couldn’t hit it at all, so stunned was I by the flickering colorful circus the page presented. It was like angry fruit salad on meth.

Brent Simmons – The Pummeling Pages.