Advertisers like to use moralizing language when their money starts to flow in the wrong direction. Tricking people into watching ads is good; being tricked into showing ads to automated traffic is evil.
There are experiments and then there are…well…I’m not really sure what this is. It’s so off-putting I want to think it’s a mistake. Unfortunately it’s likely the future, or something.
Don’t let your drive for advertising dollars undercut your purpose:
I made the mistake of going to a website today. It’s understandable, of course — everybody does it, from time to time — and I’m sure I’ll forgive myself, eventually.
I don’t mean just any website, of course, I mean a publication. A place where a business publishes interesting things that I like to read.
I couldn’t hit the Reader button in Safari fast enough. In fact, I couldn’t hit it at all, so stunned was I by the flickering colorful circus the page presented. It was like angry fruit salad on meth.
Brent Simmons – The Pummeling Pages.
Maybe these different standards are because the contexts are so different: magazines, newspapers, and TV all feel cheap, since they’ve shat on consumers to make a few more cents for decades, but the iPad or a well-designed website are clean, high quality, and customer-centric.
Or maybe it’s just me. I just don’t feel comfortable paying for an iPad or web publication, no matter how good it is, and then having ads shoved down my throat. It makes me feel ripped off: what did I pay for?
Marco Arment – Double-dipping.
The key word, I think, is spiritual. Mythological brands make a spiritual connection with the user, delivering something that we can’t find on our own… or, at the very least, giving us a slate we can use to write our own spirituality on.
People use a Dell. They are an Apple.
Seth Godin – Just a myth.
There’s a very simple business reason why Google cares if they have your real name. It means it’s possible to cross-relate your account with your buying behavior with their partners, who might be banks, retailers, supermarkets, hospitals, airlines. To connect with your use of cell phones that might be running their mobile operating system. To provide identity in a commerce-ready way. And to give them information about what you do on the Internet, without obfuscation of pseudonyms.
Simply put, a real name is worth more than a fake one.
Dave Winer – Why Google cares if you use your real name.
There was hubbub a couple of days ago when Zite, the new personalized magazine app for iPads, was sent a cease and desist letter by a who’s who of media companies.
Techdirt published a strongly worded condemnation, including this gem:
And, honestly, if creating an app that makes it easier to read your content is a threat to your business, you’re doing business wrong. 1
Part of the problem for the media companies was that Zite was
making content readable removing ads and, thus, cutting off a revenue stream for the content producers.
It’s too bad media companies viewed this as a reason to send a cease and desist letter. Instead they could have read it for what it was: a statement that people hate the ads on news sites. It could have given media some data for improving advertising. Oh well, opportunity lost.
News advertising should take a hint from software developers. Include ads that your users want enabled and will miss when they are gone.
I wanted to jot down two quick thoughts about Twitter’s announcement earlier today.
First, the money for Twitter is not going to be in running ads against search terms. I just do not think most people use Twitter as a way to consistently search for information. Google can get away with this because a search engine is not traditionally a personal thing. Google leverages the power of the many, Twitter relies upon relationships between users.
Twitter’s true value in advertising, is going to lie in leveraging what it knows about users you follow. If Hunch is able to build something that predicts tastes based upon following habits Twitter ought to able to develop something similar to deliver targeted recommendations.
This last part is what has me actually excited about advertising on Twitter. This could be huge. It could take the type of recommendation-engine that is true of advertising on The Deck and Fusion Ads and extrapolate it to a service with millions of users.
Just got around to watching this. It’s a good discussion of trying to build an online video experience that is best for both the user and the advertiser. For a little more information on the study check out the full article.