Tag Archives: Apple

My favorite iPad feature

Tap Left Margin -> Next Page; my favorite feature of the iPad. This means I can comfortably read while drinking tea and not worry about which hand holds my iPad.

The majority of the time I’m reading a book I just want to go forward. It always felt clumsy to swipe with my left thumb. Advancing with just a tap means the device never breaks my flow.

A good smartphone comes but once a year

I thought this chart from The Verge was terrific. Focus and restraint breed quality. (via Shawn Blanc)

The Jobsian fallacy

We are fascinated by our giants and this fascination motivates us to learn. This is good. But we continually forget every story in this world is unique. We can’t cherry pick the convenient elements of one successful life and graft it into our own, expecting the same results. Had da Vinci or Ford been born today, they might have ended up janitors or car salesmen. And a school teacher or gardener from their times, born today, might have transformed the world. We don’t want to see success as fragile or circumstantial, but the slightest touch of chance in the lives of any great man or woman, and we’d never know their names.

Scott Berkun – The Jobsian fallacy.

You Can’t Buy Word of Mouth

Evangelism is word-of-mouth marketing. It’s the best kind of marketing because it’s honest and personal. We don’t pay attention to television commercials and magazine ads because we don’t trust them. We do, however, trust our friends recommending something to us.

And so, companies want their customers to tell their friends about the product. But try as you may, you can’t force people to talk about your product, which means that the next best thing is to try and get people to at least use it.

Shawn Blanc – You Can’t Buy Word of Mouth.