Evangelism is word-of-mouth mar­ket­ing. It’s the best kind of mar­ket­ing because it’s hon­est and per­sonal. We don’t pay atten­tion to tele­vi­sion com­mer­cials and mag­a­zine ads because we don’t trust them. We do, how­ever, trust our friends rec­om­mend­ing some­thing to us.

And so, com­pa­nies want their cus­tomers to tell their friends about the prod­uct. But try as you may, you can’t force peo­ple to talk about your prod­uct, which means that the next best thing is to try and get peo­ple to at least use it.

Shawn Blanc — You Can’t Buy Word of Mouth.

When I walk through Best Buy, which I try to do once every few months, it feels like it’s tech­nol­ogy at its worst, the magic of progress used as smoke and mir­rors to con­fuse and dupe con­sumers rather than make their lives better.

Matt Mullenweg — What’s Next for Apple.

What I think his vision actu­ally points out, though, is Windows 8′s cen­tral prob­lem: it takes no posi­tion, it has no cen­tral theme or integrity. This isn’t a vision so much as a refusal to choose between fun­da­men­tally dif­fer­ent user inter­faces. Rather, Microsoft decided to com­bine the PC’s mouse and keyboard-based user inter­face with the iPad’s touch-based inter­face and have the best of both worlds.

Kyle Baxter — One Platform to Rule Them All.

The key word, I think, is spir­i­tual. Mythological brands make a spir­i­tual con­nec­tion with the user, deliv­er­ing some­thing that we can’t find on our own… or, at the very least, giv­ing us a slate we can use to write our own spir­i­tu­al­ity on.

People use a Dell. They are an Apple.

Seth Godin — Just a myth.