The Jobsian fallacy

We are fas­ci­nated by our giants and this fas­ci­na­tion moti­vates us to learn. This is good. But we con­tin­u­ally for­get every story in this world is unique. We can’t cherry pick the con­ve­nient ele­ments of one suc­cess­ful life and graft it into our own, expect­ing the same results. Had da Vinci or Ford been born today, they might have ended up jan­i­tors or car sales­men. And a school teacher or gar­dener from their times, born today, might have trans­formed the world. We don’t want to see suc­cess as frag­ile or cir­cum­stan­tial, but the slight­est touch of chance in the lives of any great man or woman, and we’d never know their names.

Scott Berkun — The Job­sian fal­lacy.

You Can’t Buy Word of Mouth

Evan­ge­lism is word-of-mouth mar­ket­ing. It’s the best kind of mar­ket­ing because it’s hon­est and per­sonal. We don’t pay atten­tion to tele­vi­sion com­mer­cials and mag­a­zine ads because we don’t trust them. We do, how­ever, trust our friends rec­om­mend­ing some­thing to us.

And so, com­pa­nies want their cus­tomers to tell their friends about the prod­uct. But try as you may, you can’t force peo­ple to talk about your prod­uct, which means that the next best thing is to try and get peo­ple to at least use it.

Shawn Blanc — You Can’t Buy Word of Mouth.


Clean­ing… iOS 5 intro­duces a ter­ri­ble change to cache man­age­ment that pre­vents apps like Rdio and Instapa­per from stor­ing per­sis­tent data on a device. Totally ruins Rdio’s offline stor­age mode. Sad Christmas.

What’s Next for Apple

When I walk through Best Buy, which I try to do once every few months, it feels like it’s tech­nol­ogy at its worst, the magic of progress used as smoke and mir­rors to con­fuse and dupe con­sumers rather than make their lives better.

Matt Mul­len­weg — What’s Next for Apple.

One Platform to Rule Them All

What I think his vision actu­ally points out, though, is Win­dows 8′s cen­tral prob­lem: it takes no posi­tion, it has no cen­tral theme or integrity. This isn’t a vision so much as a refusal to choose between fun­da­men­tally dif­fer­ent user inter­faces. Rather, Microsoft decided to com­bine the PC’s mouse and keyboard-based user inter­face with the iPad’s touch-based inter­face and have the best of both worlds.

Kyle Bax­ter — One Plat­form to Rule Them All.

Steve Jobs and the Eureka Myth

Deci­sions, not options.

This is what I think when I see Sam­sung ship­ping five or six dif­fer­ent sized tablets. It’s not that Apple didn’t try a bunch of dif­fer­ent form fac­tors — it’s that they tried them inter­nally, fig­ured out which one was best, and only shipped that one.

John Gru­ber — Steve Jobs and the Eureka Myth.

Just a myth

The key word, I think, is spir­i­tual. Mytho­log­i­cal brands make a spir­i­tual con­nec­tion with the user, deliv­er­ing some­thing that we can’t find on our own… or, at the very least, giv­ing us a slate we can use to write our own spir­i­tu­al­ity on.

Peo­ple use a Dell. They are an Apple.

Seth Godin — Just a myth.