Evangelism is word-of-mouth marketing. It’s the best kind of marketing because it’s honest and personal. We don’t pay attention to television commercials and magazine ads because we don’t trust them. We do, however, trust our friends recommending something to us.
And so, companies want their customers to tell their friends about the product. But try as you may, you can’t force people to talk about your product, which means that the next best thing is to try and get people to at least use it.
Shawn Blanc — You Can’t Buy Word of Mouth.
The Argument for 3G MacBooks. I’m wholeheartedly in agreement here. My 11″ MacBook Air is, in most ways, the ideal computer. Persistent web access with 3G built in would cover the last remaining hole in its features.
Cleaning… iOS 5 introduces a terrible change to cache management that prevents apps like Rdio and Instapaper from storing persistent data on a device. Totally ruins Rdio’s offline storage mode. Sad Christmas.
When I walk through Best Buy, which I try to do once every few months, it feels like it’s technology at its worst, the magic of progress used as smoke and mirrors to confuse and dupe consumers rather than make their lives better.
Matt Mullenweg — What’s Next for Apple.
Steve said that each of the three user interfaces made possible a revolutionary new type of product. The mouse enabled the Macintosh. The click wheel enabled the iPod. Multi-touch enabled the iPhone. What will Siri enable?
Shawn Blanc — Apple’s Fourth Interface
What I think his vision actually points out, though, is Windows 8′s central problem: it takes no position, it has no central theme or integrity. This isn’t a vision so much as a refusal to choose between fundamentally different user interfaces. Rather, Microsoft decided to combine the PC’s mouse and keyboard-based user interface with the iPad’s touch-based interface and have the best of both worlds.
Kyle Baxter — One Platform to Rule Them All.
Decisions, not options.
This is what I think when I see Samsung shipping five or six different sized tablets. It’s not that Apple didn’t try a bunch of different form factors — it’s that they tried them internally, figured out which one was best, and only shipped that one.
John Gruber — Steve Jobs and the Eureka Myth.
The key word, I think, is spiritual. Mythological brands make a spiritual connection with the user, delivering something that we can’t find on our own… or, at the very least, giving us a slate we can use to write our own spirituality on.
People use a Dell. They are an Apple.
Seth Godin — Just a myth.
Because Daniel made it seem like a good idea.
How to set post slugs from within WordPress’ iOS apps. Nifty guide on using a plugin to customize post slugs on a WordPress blog. Just a simple shortcode inside of a post.