Tag Archives: Apple

This post from Marco Arment, about a less-than-stellar experience his grandparents had at an Apple Store, is such an important lesson to learn:

 It wouldn’t be the first time a technology expert lacked empathy for a customer, or made bad assumptions about what would be fast and easy for the customer to do on his own — especially when deciding to perform an easy, predictable, cure-all “restore”.

Reminds me of something I wrote earlier this year about asking questions and avoiding assumptions. Spending the time to do something right matters much more than doing it quickly.

Target The Forward Fringe:

But when Apple announced the Retina MacBook Pro at WWDC, revamping all of my apps and my web site jumped to the top of my list of priorities…

Why? Because HiDPI customers may be a fringe group, but they are a forward-facing fringe. They represent the users of the future, and the more we cater to them now, the more deeply embedded our products and designs will be in their culture. The future culture.

Tap Left Margin -> Next Page; my favorite feature of the iPad. This means I can comfortably read while drinking tea and not worry about which hand holds my iPad.

The majority of the time I’m reading a book I just want to go forward. It always felt clumsy to swipe with my left thumb. Advancing with just a tap means the device never breaks my flow.