Tag: customer service

Amazon and customer service

How in the world can these two paragraphs actually exist in the same article?

The company’s customer service—which Mr. Bezos later called “the cornerstone of Amazon.com”—started with the founder himself answering emails. By 1999 it was manned by 500 representatives packed into cubicles and answering customers’ questions.

The people handling these emails were generally overqualified and underpaid, with no experience in bookselling. Disaffected academics were popular because they were well-read and could supposedly help find books on a huge variety of topics. They were paid about $10 to $13 an hour, but with the possibility of promotions and stock options dangled before their glazed eyes. The best of them could answer a dozen emails a minute. Those who dropped below seven were often fired.

Absolutely nothing about that second paragraph says “cornerstone of Amazon.com.” If that’s how the cornerstone of the company is treated I’d hate to see what the other teams at Amazon have to put up with.

The quote is from Jeff Bezos of Amazon: Birth of a Salesman by Richard L. Brandt in the Wall Street Journal. Also, it’s atrocious that a writer can put those paragraphs next to each other without calling Bezos on what is obviously a ludicrous assertion.

How Tumblr Hired Its 3rd Employee. Cool little story about how Tumblr hired Marc LaFountain, their 3rd employee and head of customer support.

Improving the worst experience

When we focus on our perfect customers and make sure they’re completely blown away from start to finish, it’s true that it generates grateful customers who love you through thick and thin, and cheerleaders bearing testimonials. But what happens when you improve the experience on the other end of the spectrum?

For example, instead of letting those ill-fitting customers hang around long enough to have bad experiences, you could figure out what they look like and reject them early and humanely, while also helping them find a better, happier solution.

Jason Cohen – Improving the worst experience.

Morton’s Steakhouse

As I say in my book over and over again, customer service is no longer about telling people how great you are. It’s about producing amazing moments in time, and letting those moments become the focal point of how amazing you are, told not by you, but by the customer who you thrilled.

Peter Shankman – The Greatest Custom Service Story Ever Told.

Startup Weekend pep talk: It ain’t the code

Customers don’t patronize companies on the basis of the difficulty of the code or the unit test coverage percentage or whether you used Bodoni instead of Times New Roman on the home page. In fact I’ve made millions of dollars on companies with hideously ugly websites and buggy code. Those things are actually not the most important things. Real life is a startup contest too.

Jason Cohen – Startup Weekend pep talk: It ain’t the code.

The Cable Internet Racket. Or, how not to provide customer service and why monopolies are bad.

The Customer Service Happiness Manifesto

The Customer Service Happiness Manifesto. John O’Nolan writes about how to approach customer service. Some terrific advice and details on how to communicate with and cultivate happy users.

Merlin Mann on service

Your whole definition of how well that experience went is how little you had to deal with them.

Merlin Mann talking about customer experiences in the service industry in Back to Work #8.

Adding a phone number to LessAccounting increased our paid user base. The benefits and goals of successful phone support. If it’s done well it can be incredibly helpful to curious users.

On the Front Lines, In the Trenches. How selling glassware for $9.99 actually makes you a better designer as well. The easier it is for everyone to jump in and interact with users the better your product will be.