The Diminished iPad. Ben Thompson writes about the diminishing importance of the iPad. I love my iPad Mini as a reading device. But, I wouldn’t put it anywhere near the same level of necessity as my iPhone and MacBook.
Tap Left Margin -> Next Page; my favorite feature of the iPad. This means I can comfortably read while drinking tea and not worry about which hand holds my iPad.
The majority of the time I’m reading a book I just want to go forward. It always felt clumsy to swipe with my left thumb. Advancing with just a tap means the device never breaks my flow.
Maybe these different standards are because the contexts are so different: magazines, newspapers, and TV all feel cheap, since they’ve shat on consumers to make a few more cents for decades, but the iPad or a well-designed website are clean, high quality, and customer-centric.
Or maybe it’s just me. I just don’t feel comfortable paying for an iPad or web publication, no matter how good it is, and then having ads shoved down my throat. It makes me feel ripped off: what did I pay for?
Marco Arment – Double-dipping.
Decisions, not options.
This is what I think when I see Samsung shipping five or six different sized tablets. It’s not that Apple didn’t try a bunch of different form factors — it’s that they tried them internally, figured out which one was best, and only shipped that one.
John Gruber – Steve Jobs and the Eureka Myth.
How many people are subscribers to The New Yorker iPad app that don’t actually read for whatever reason? If the app were easier to use and quicker to access, then you’d have users, not just subscribers. And users tell their friends about the recent article they read; users read the app in front of their co-workers during lunch break; users actually get invested in the app. If you can garner the attention of your subscriber base, and not just their money, then your road to growth gets significantly easier.
Shawn Blanc – We just want to read.
What it’s like to share an article from one of these iPad magazines. Neven Mrgan nails it on why sharing content from iPad magazine apps is a big bucket of fail. It’s almost like they don’t want you to tell your friends about great content. (via Ben Brooks)