Diligence isn’t a personality type, it’s a skill we learn.
Spent the evening with my Kindle, a few cups of tea, and my most recent items from Instapaper. The highlights of my reading list for the night:
- The History, and Future, of Web Protest – Anil Dash
- The next SOPA – Marco Arment
- A Word to the Resourceful – Paul Graham
- How I Test Ideas – Shawn Blanc
- The Greatest Running Shoe Never Sold – Bob Parks
- The Boy Who Heard Too Much – David Kushner
- A completely arbitrary list of takeaways from two unconferences – Matt Waite
Evangelism is word-of-mouth marketing. It’s the best kind of marketing because it’s honest and personal. We don’t pay attention to television commercials and magazine ads because we don’t trust them. We do, however, trust our friends recommending something to us.
And so, companies want their customers to tell their friends about the product. But try as you may, you can’t force people to talk about your product, which means that the next best thing is to try and get people to at least use it.
Shawn Blanc – You Can’t Buy Word of Mouth.
Steve said that each of the three user interfaces made possible a revolutionary new type of product. The mouse enabled the Macintosh. The click wheel enabled the iPod. Multi-touch enabled the iPhone. What will Siri enable?
Shawn Blanc – Apple’s Fourth Interface
How many people are subscribers to The New Yorker iPad app that don’t actually read for whatever reason? If the app were easier to use and quicker to access, then you’d have users, not just subscribers. And users tell their friends about the recent article they read; users read the app in front of their co-workers during lunch break; users actually get invested in the app. If you can garner the attention of your subscriber base, and not just their money, then your road to growth gets significantly easier.
Shawn Blanc – We just want to read.