Innovation occurs where productivity exists

Good point from an interesting piece by Serra Media:

Innovation happens because an individual or an organization is willing to try lots of ideas. It can be reduced to a simple equation: The more productive you are, the more ideas you can try and the faster you’ll find that idea that works.

I would rewrite that last sentence to read: “The more productive you are, the more ideas you can try and the faster you’ll find that idea that works and those that don’t.” Productivity not only speeds up the process of finding the right idea, but it mitigates the concern over coming up with an idea that isn’t right. If you’re efficient and productive the wrong idea won’t last for very long.