Student-Customers

A moment of dreaming about higher education:

As university education becomes a more highly valued commodity-as you pay fourteen thousand a year for a UC education, instead of nothing-the university experience has, indeed, become more a pleasurable self-cultivation, since university administrators prefer customers to workers. This is why universities spend more and more money on new dorms, new campus programs, and new ways of making their campus experience an attractive prospect for incoming freshmen: as universities transition towards a customer-payment model, they moving out of education business into the production of education products. They spend less and less money on classrooms and teachers, the spaces where student work happens, because they are, quite literally, not interested in student work. Their financial interest is in student-customers, and it shows.

Really interesting essay.