The Limits of Company Values

The Limits of Company Values:

Every value we had articulated came with an “anti-value” of something else — a bias towards one side of a pole, and a push-against the other. Thus is the nature of values — for example, valuing “adaptability” means we’re de-valuing whatever we think of as its opposite. Yet while we often think of this opposite negatively (e.g. “rigidity”), the same energy we’re rejecting can come out with a useful expression as well (e.g. “stability”).