Apple’s cloud

Around 11:30 today I dropped my iPhone from about six inches off the floor. It somehow landed in the one spot of the corner where the screen doesn’t crack or shatter but also isn’t quite whole. It looked as if the adhesive bonding screen and glass loosened.

By 12:10 I had a Genius Bar appointment. After talking with a wonderfully helpful employee I had a new phone in my hand for free. 40 minutes later it was as if I never dropped my phone in the first place.

iCloud made restoring that easy. Every application, every photo, every setting was right where I left it. I had to re-enter my password in a handful of apps and that was it.

Apple may have weaknesses in their web services, but the safety net iCloud provides feels truly magical.