Tag: language

Passionately Angry People

Working in support you’ll find no shortage of frustrated people. Less common, but not uncommon, are the people who are frustrated and passionately angry.

The people who express passionate anger are frequently the same ones who spend unbelievable amounts of time with your product. Your best customers can be your most vocal critics.

For these people, your product is central to their ability to complete a certain task. Compromise their ability to effectively do that and you’ll see frustration boil over.

The thing is, these people love your product. Many use it for hours every day. Your product’s bugs and unwelcome changes tarnish that love with unmet expectations. They make these people want to scream at you.

If you work in support, this also means a passionately angry person is rarely angry with you, personally. It’s the product that is frustrating them. You’re just the closest thing they have to that. Welcome to the front lines. Time to grow some thicker skin.

The upside to all of this is that if you can find the task someone is trying to accomplish you can solve their frustration. Find the task they want to do. Eliminate the roadblocks to getting it done. Make everything about it faster. Walk away with a happy, and no longer frustrated, customer.

The next time someone writes to you in all caps calling you unspeakable things, take a moment to step back. Do more than just answer the question they’re asking. Think of the task they’re trying to finish and help with that. Nothing solves anger quite like getting things done.

Avoiding easy

When you spend all day working with the same piece of software your definition of what is easy for someone else becomes horribly skewed. Since I started jamming with the CoPress gang in 2009, I have spent thousands of hours staring at a WordPress dashboard. It means much of the WordPress interface is easy for me. That’s dangerous.

I try to minimize the number of times I use easy in a support reply. I avoid phrases like “Setting up custom menus is easy…” or “Writing a new post is easy…” There are a few reasons for this.

First, if a feature or product were legitimately easy the user would not be writing in to support about how stuck they are. Sure, some percentage of users will find questions to ask about any interface. But do you want to start the conversation by assuming the user falls into that percentage? You venture to learn much more if you assume the software is wrong, not the user.

Second, describing something as easy sets a dangerously high bar for the user when they walk away and try it for themselves. Before you characterize a feature as easy you should be certain it actually is. If you say “easy” and the user does not get it they will, at best, feel like they are wasting your time and, at worst, feel like it is not worth using your product.

Finally, the worst part about saying a product is easy is that it immediately starts the conversation by putting you in command. You are the expert. You are the one who said it was easy. In some cases that is okay. It will work out. But doing so shuts down your opportunity for learning from your users. If, instead, you think back to the days when you did not know everything, you can start the conversation on an equal ground. Help the user accomplish their goal but also learn about where the pain points are so that you can make the user’s experience, and your product, better.

The best support is a conversation. The best support happens when a user learns how to do something new and you learn about how your product can be better. This can only happen when you do not immediately think of your software as easy, intuitive, or simple. If you can remember that you too were once new to things you will end up with a better product and, most importantly, happier users.

Status

When you’re decent at Spanish but horrible with French context switching can be difficult. I just said “puedo tener un continental por favor.” Doh.

Human Discourse

The universe of human discourse always has backwaters.

James Gleick – The Information