It’s your job as a designer, and a communication professional, to find the right language to communicate with your client. When you say a client doesn’t “get it” you might as well be saying, “I couldn’t figure out how to get my point across. I am a lazy designer. Please take all my clients from me.”
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Remember, a small job for you is not necessarily a small job for the client.
Mike Monteiro – Design Is a Job.