Tag: Sean Blanda

The “Other Side” Is Not Dumb. Such a good post from Sean Blanda. Too often we write off an alternative view as uneducated and wrong. It’s more effective to ask what circumstances lead someone to a view that seems as well-considered and logical to them as yours does to you.

Journalism as service:

But instead, we got mostly articles. For that’s what journalists do, isn’t it? We write articles. We are storytellers! But not everything should be a story. Stories aren’t always the best vehicle for conveying information, for informing the public. Sometimes lists, data bases, photos, maps, wikis, and other new tools can do a better job.

It’s been said before and it still rings true. Related.

We need to reinvent the article. Sean Blanda illustrates that it’s time to rethink not just the article but how information is published on the web. I agree. My favorite narratives are those that answer long, winding questions by telling a story. They are more akin to a short book than a news story. This recent New Yorker piece is 50 pages and over 20,000 words when I drop it in to Pages.app. I loved that article, but defaulting to the same mental model and design presentation for a few hundred word piece about NFL draft trades is ludicrous.

On Content: less is more. Sean Blanda nails it here. Great set of guidelines for any writer to aspire to. I wish more publications understood and followed these ideas.

WordCamp Philly: Facebook & WordPress

Sean Blanda, founder of Technically Philly, packed the room for his afternoon presentation about WordPress and Facebook. He covered tips and tricks for supercharging the social interactions with your blog.

He started off laying the ground rules: The talk wasn’t going to be about the Like button. He wasn’t to going to discuss whether Facebook is evil or not. Finally, he wasn’t going to set up a Facebook page for your business.

Technically Philly, a tech publication covering the tech scene in Philadelphia, started in 2009 and cared little about Facebook. They got a few hundred likes on their Facebook page but really didn’t care. By now they’re at 1000 page likes and get 7-10 a day; now they care about Facebook a whole bunch. They’re nearly doubling their daily reach by having 1000 people following the site on Facebook.

Sean’s talk focused on the 5 things you can do: engage with Facebook comments, measure the work you do with Insights, connect your site to your Facebook page, streamline sharing for readers, and make your Facebook page content count. To get set up you need to do some very minimal template editing of your WordPress theme. This adds in the necessary meta keys for Facebook to recognize your site as an app.

The open graph data that Sean covered adds meta information to the header. It lets you define an email address, phone number, locality, content type, and many more real world values for your digital content. All this helps contextualize the information people see in their newsfeed. Once you have it set up Facebook offers built-in debugging tools for making sure you’ve set up the meta information properly.

Technically Philly only runs Facebook comments on their site. Since they implemented this they’ve seen comment participation triple. By moving to Facebook comments they get all sorts of demographic information as to who comments on the site. It’s great for advertising and for learning who’s interacting with your site.

The downside to this is that the comments are not stored in your WordPress database. However, there is a plugin called Facebook Comments to WordPress that moves your comments to your WordPress database every day.

When sharing content on Facebook a preference is given to content shared manually on the site. Content shared through an automated service ranks lower in their algorithm. With many aspects of sharing content on Facebook there’s an echo effect. As people like your page or your article their friends see it and it spreads through the network.

All this data about your app and what works with sharing content are piped through Facebook Insights. Insights give you lots of graphical breakdowns of how you’re doing on Facebook.