We need to rein­vent the arti­cle. Sean Blanda illus­trates that it’s time to rethink not just the arti­cle but how infor­ma­tion is pub­lished on the web. I agree. My favorite nar­ra­tives are those that answer long, wind­ing ques­tions by telling a story. They are more akin to a short book than a news story. This recent New Yorker piece is 50 pages and over 20,000 words when I drop it in to Pages.app. I loved that arti­cle, but default­ing to the same men­tal model and design pre­sen­ta­tion for a few hun­dred word piece about NFL draft trades is ludicrous.