We need to reinvent the article. Sean Blanda illustrates that it’s time to rethink not just the article but how information is published on the web. I agree. My favorite narratives are those that answer long, winding questions by telling a story. They are more akin to a short book than a news story. This recent New Yorker piece is 50 pages and over 20,000 words when I drop it in to Pages.app. I loved that article, but defaulting to the same mental model and design presentation for a few hundred word piece about NFL draft trades is ludicrous.