Marketing Like Obama

Found this today on YouTube. It appears as though companies are jumping on the themes of President Obama’s campaign and trying to use them to drive consumerism. As great as I think it is that a company like Starbucks is encouraging involvement in the community I find myself a little disgusted that they are using a moment like this as another reason to consume. I also am a little perplexed as to how Starbucks can legitimately claim to encourage consumers to be sustainable (which they try to do in the video). Drinking $3 coffee in a paper cup is about as unsustainable as it gets in my opinion.

On a slightly related sidenote the design in this video is just great. The colors, animation, and music is amazing.